As the previous pages detailed, there are numerous campaign types to choose from. Stuck on which one is the best for your loyalty strategy? Use the tables and flow below to help pick the best option for your qualification and reward objectives. If there is an option you would like to begin using that is not available in your instance of the AIR Dashboard, contact your Account Manager to learn more.
| type | Basket | Product | Objectives | Transactions | Units |
|---|
| Basket Points Multiplier | ✅ | ✅ | | | |
| Basket Spend Points Variable | ✅ | | | | |
| Continuity | ✅ | ✅ | | ✅ | ✅ |
| Points Fixed | ✅ | ✅ | | | |
| Product Points Multiplier | | ✅ | | | |
| Product Spend Points Variable | | ✅ | | | |
| Product Units Points Variable | | ✅ | | | |
| Quest | | | ✅ | | |
| Tiered Spend for Points | ✅ | ✅ | | | |
| type | Basket Qualification | Product Qualification |
|---|
| Combo Promotion | ✅ | ✅ |
| Discount Basket | ✅ | ✅ |
| Discount Products | | ✅ |
| Meal Deal | | ✅ |
| type | Basket Qualification | Product Qualification |
|---|
| Bounce Back | ✅ | ✅ |
| Spend Rate Modifier | ✅ | ✅ |
| Stamp Card | ✅ | ✅ |
| Zero Reward | ✅ | ✅ |
| Manual | | |
| type | Bounce Back | Fixed Points | Points Multiplier | Variable Points |
|---|
| Basket Points Multiplier | ✅ | | ✅ | |
| Basket Spend Points Variable | ✅ | | | ✅ |
| Continuity | ✅ | ✅ | | |
| Points Fixed | ✅ | ✅ | | |
| Product Points Multiplier | ✅ | | ✅ | |
| Product Spend Points Variable | ✅ | | | ✅ |
| Product Unit Points Variable | ✅ | | | ✅ |
| Quest | ✅ | ✅ | | |
| Tiered Spend for Points | ✅ | | | ✅ |
| type | Bounce Back | Fixed Discount | Fixed Price | Percent Off | Free Product | Variable Discount | Variable Percent Off |
|---|
| Combo Promotion | ✅ | ✅ | ✅ | ✅ | ✅ | | |
| Discount Basket | ✅ | ✅ | | ✅ | | | |
| Discount Products | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Meal Deal | ✅ | ✅ | ✅ | | | | |
| type | Bounce Back | Fixed Points | Nothing | Variable Points |
|---|
| Bounce Back | ✅ | | | |
| Spend Rate Modifier | ✅ | ✅ | | ✅ |
| Stamp Card | ✅ | | | |
| Zero Reward | ✅ | | ✅ | |
| Manual | ✅ | | ✅ | |
The below flows will help decide the best campaign based on if the customer should get points, discounts or an alternative reward. Follow the flow in the Qualification swimlane to navigate to the Campaign Selection lane.
