Overview

As the previous pages detailed, there are numerous campaign types to choose from. Stuck on which one is the best for your loyalty strategy? Use the tables and flow below to help pick the best option for your qualification and reward objectives. If there is an option you would like to begin using that is not available in your instance of the AIR Dashboard, contact your Account Manager to learn more.

Qualification Options

Points Campaigns

type	Basket	Product	Objectives	Transactions	Units
Basket Points Multiplier	✅	✅
Basket Spend Points Variable	✅
Continuity	✅	✅		✅	✅
Points Fixed	✅	✅
Product Points Multiplier		✅
Product Spend Points Variable		✅
Product Unit Points Variable		✅
Quest			✅
Tiered Spend for Points	✅	✅

Discounts Campaigns

type	Basket Qualification	Product Qualification
Combo Promotion	✅	✅
Discount Basket	✅	✅
Discount Products		✅
Meal Deal		✅

Alternative Campaigns

type	Basket Qualification	Product Qualification
Bounce Back	✅	✅
Spend Rate Modifier	✅	✅
Stamp Card	✅	✅
Zero Reward	✅	✅
Manual

Reward Options

Points Campaigns

type	Bounce Back	Fixed Points	Points Multiplier	Variable Points
Basket Points Multiplier	✅		✅
Basket Spend Points Variable	✅			✅
Continuity	✅	✅
Points Fixed	✅	✅
Product Points Multiplier	✅		✅
Product Spend Points Variable	✅			✅
Product Unit Points Variable	✅			✅
Quest	✅	✅
Tiered Spend for Points	✅			✅

Discounts Campaigns

type	Bounce Back	Fixed Discount	Fixed Price	Percent Off	Free Product	Variable Discount	Variable Percent Off
Combo Promotion	✅	✅	✅	✅	✅
Discount Basket	✅	✅		✅
Discount Products	✅	✅	✅	✅	✅	✅	✅
Meal Deal	✅	✅	✅

Alternative Campaigns

type	Bounce Back	Fixed Points	Nothing	Variable Points
Bounce Back	✅
Spend Rate Modifier	✅	✅		✅
Stamp Card	✅
Zero Reward	✅		✅
Manual	✅		✅

Campaign Selection

The below flows will help decide the best campaign based on if the customer should get points, discounts or an alternative reward. Follow the flow in the Qualification swimlane to navigate to the Campaign Selection lane.