Standard

The most simple earn rate. Set a number of points that will be earned and the increments they will be earned.

For example “Get 5 points per £1 spent”

Fixed Points

This configuration allows for a set number of points to be earned per tier.

For example, spend between £1-10 and get 1 point, £11-20 get 5 points and £21+ and get 15 points.

Points per Spend

Set the number of points per spend increment (as per Standard) to be awarded by tier.

For example, spend between £1-10 and get 1 point per £1, spend between £11-20 and get 2 points per £1 spent.

Earn Rate Overrides

Allow for a default base earn setup to be overridden by different rates. This requires an override key to be configured and passed in the earn request.

For example this would allow some consumers to earn additional earn rates for credit card purchases.

Earn Product Exclusions

There is an option against all schemes to include or exclude products from earning base earn points.

Grace Amounts

The ability to set an amount that the qualifying spend can be rounded by in order to reach the next base earn award e.g. when base earn is 1 point per $1 spent, with a 2c grace amount, when the customer pays $1.98, the amount is rounded to $2 and the customer would recieve 2 points.

Rounding Rules

The ability to round up the number of points earned e.g. when points are work $0.005 only award points in even numbers

Rules per Company unit

Configure a child company unit to either inherit the same base earn rules as it's parent unit, or use it's own set of rules.

This is particularly useful if there is a need to apply different rules across multiple brands within an organisational portfolio or across different geographies.

Guard Rails (Earn Restrictions)

The ability to protect your business proactively by enabling earning ceilings using several mechanism such as;

Total Points Earn Limit. Add the maximum number of points that can be earned into points accounts.

Set the maximum volume of UPCs bought that can be awarded Base Earn points. For example; When set to 5 and if a customer buys 7 of the same UPC in the same transaction Base Earn is only awarded for the first 5 items. Useful for B2B retailers like wholesalers or mass market retailers.

Points Limit over a period of time. Set the volume of points and period (Days, Weeks, Months) that a points account can earn. For example, you can set a limit of 1,000 points in a single day to help proactively prevent fraud.

Volume of Transactions that can contribute to Base Earn over a period of time (Day). For example, you can set this limit to 3 and if a wallet has a 4th (or more) transaction no base earn will be applied. This is designed to proactively prevent staff fraud and the volume should be set depending on average customer daily interactions.

Fixed Points

Provide consumers with a reward of a fixed number of points. E.g. "Get 100 points when you make any purchase".

Fixed Points Products

Issue a fixed amount of points to a consumer based on a product that is included in their basket e.g. "Get 50 points when you buy perfume".

This is particularly useful as an introductory offer to get new customers engaged in a programme and into a positive points balance.

Fixed Points Basket

Issue a fixed amount of points based on the basket total e.g. "Get 100 points if you spend over £10".

Variable Points Products

This is an offer that is variable dependent upon the products purchased e.g. for every £1 spent on bananas get 5 points or for 50 points for every 2 nights purchased (i.e. book 6 nights get 150 points).

You can also add minimum and maximums to this so up to a maximum of 10 nights.

This can also be combined with Basket qualification so that both are required ie. Spend at least £10 on your total shop and get 10 point for every banana, up to 5 units.

Variable Points Basket

Allow for a variable points amount to be awarded depending on the basket total e.g. 50 bonus points for every £100 spent.

This can also be combined with Product qualification so that both are required ie. Spend at least £10 on your total shop and get 10 point for every banana, up to 5 units.

Points Spend Rate

Create time-limited offers that alter the value of points and the increments at which they can be spent.

For example, exchange 1,000 points for £20 off your shop this weekend rather than a usual £10. It also allows for a points back mechanic e.g. spend 15,000 points or more this weekend and get 2,000 back.

Exchange Points for Product Discount

When points are earnt they can contribute to a % discount off a product.

For example, earn 100 points to get a product free would be 1 point gives 1pc discount.

Basket Points Multiplier

Create offers where the number of points awarded will be calculated from a specified multiplier decimal value and the number of base earn points that the basket value qualified for.

Tiers can also be supported to increase the multiplier value as basket spend increases. e.g 2 x points when there’s a spend up to £100, and 3 x points when there's £100+.

Product Points Multplier

Create offers where the number of points awarded will be calculated from a specified multiplier decimal value and the number of base earn points that the specified products qualified for.

Product level qualifiers can also be configured to apply the points multiplier to the entire basket value. e.g Get 2 x points on your whole basket every time you buy fresh fruit and veg.

Basket & Product Points Multiplier Tiered Offers

Create Offers to be able to give different Basket Points Multiplier and Product Points Multiplier values depending on how much you spend on your shop or how much you spend on a selected set of products.

For example

-Spend between 1000p- 2000p get x2 multiplier

-Spend between 2001p- 3000p get x3 multiplier

-Spend between 3001p- 10000p get x4 multiplier

Universal Coupon Codes

A universal coupon code is a reusable, user-friendly code that can be redeemed by customers at checkout. It can be associated with a single campaign at a time and reused across different campaigns as long as it is not currently associated with any other campaign.

For example

NEXTDAYDELIVERY200 - 200 points for selecting next day delivery

Quest Campaigns

Complete a number of different objectives over a period of time to get a reward. This is an example of a real-life offer:

• Spend $25 on meat in a single transaction
• Spend $10 on produce in a single transaction
• Spend $25 on dairy in a single transactionIf they do all these things - either in a single transaction or over a period of time - then they will get 150 points.

Social and Behavioural Actions (Triggers)

Ability to reward non-transactional engagement by rewarding the customer with points. For example; like a social media post and receive 100 points or complete your online profile for 250 points.

You can also provide Coupons, Zero Reward and Tier Balances changes as rewards.

Stamp Cards

The ability for a customer to perform a repeat task to be rewarded. For example, Earn 5 stamps and get a free car wash/product/service/coupon/point reward.

Continuity

This offer type allows for the consumer to qualify for the reward over a period of time rather than a single transaction. Qualifiers can be a number of transactions, number of product units or spend amount. These qualification values can be overridden.

For example spend £100 on cosmetics in July and get 1,000 bonus points.

Bolt-on

A bolt-on can be used to encourage a consumer to perform an additional behaviour for an additional reward, but only once the main offer has been earned.

For example get 10,000 points when you spend £100 on cosmetics, get an additional 1,000 points if you pay with your store credit card.

Start & End Date

Set the date at which a campaign will start and end.

Any configured timezones for these dates are also supported.

Campaign name

Give each Campaign a name.

Store

Limit redemption to specific stores.

Products

This feature can be used to select the product, or group of products, that an offer can or cannot be redeemed against or applied to.

Dates/Times

Limit issuances and redemptions by date / time. Create specific windows where offers can be redeemed, allowing for campaigns that align with real-world events, such as Black Friday or Christmas.

Any configured timezones for these date / times are also supported.

Issuance/Redemption Windows

Apply windows to restrict issuances and redemptions. Windows are more applicable if you want to provide an offer over a certain period of time on a recurring basis. For example, lunchtime offers or happy hour promotions.

Redemption Limit

Apply a limit to the number of redemptions that can take place for a specific campaign. Once the limit has been reached, no more redemptions will be processed for the campaign.

This can be restricted to a number of redemptions over a specified time period, not confined to only calendar cadences (weeks, months etc.) but also x number of redemptions in y days.

Issuance Limit

Apply a limit to the number of issuances that can take place for a specific campaign. Once the limit has been reached, no more issuances will be processed for the campaign.

This limit can also be configured to be evenly distributed over a specified number of weeks, with controls over whether issuance totals rollover, or are fixed.

e.g 40,000 issuances across 4 weeks, with a limit of 10,000 per week.

Voucher Expiry

Limit when a coupon can be redeemed using the following methods:

• Campaign End: This is the end date specified against the entire campaign.
• Fixed date: This is a fixed date in time which all coupons will expire, even after a campaign has ended.
• No. days after issuance: This is a configurable window that is set when the coupon is issued e.g. expires 30 days after issuance.

Voucher Start

You can set when a coupon becomes valid after issuance. The available options are as follows:

• Immediately: The coupon validity period will start immediately after issuance.
• Fixed Date: The coupon will be valid after a certain date in the future.
• Time After Creation: The coupon will become valid after a set period of time after issuance e.g. 1 week after issuance.

Per consumer / Code

You can limit the number of times a single consumer can redeem a voucher for a campaign.

Also, for multi-use codes, you can limit the number of times that the same code can be redeemed.

Limits/ Redemptiosn per period

Applying redemption limits will restrict the number of times a coupon can be redeemed the same over over a specified period of time. For example, 2 redemptions per day, or 1 redemption per week.

Tender qualification

Restrict qualification for a promotion by tender e.g. get 1000 points if you pay with store credit card

Segmentation

Restrict qualification for a promotion by specifying segments of consumers that you would like to target. e.g. setup age demographic segments to enable a alcohol promotion to be restricted to consumers of legal age.

Limit redemptions per transaction

Apply a limit to the number of redemptions that can take place for a specific campaign within a single transaction.

Unit of measure

Limit when a coupon can be redeemed based on the unit metric of the reward. e.g A coupon for 500 points off per litre of fuel would not be valid if the purchased unit was gallons.

Redemption Channel as a Qualification

Restrict the redemption of a promotion to a specific channel configured within the unit. This can be used to incentivise and drive consumers to purchase via certain channels e.g ecommerce.

Bulk operations

Easily edit multiple campaigns in bulk. This feature is useful when trying to extend the end-date of multiple campaigns at the same time.

Campaign Approvals

Once created a campaign can be sent for approval. Campaigns needing approval can then be viewed, amended and either approved or rejected. This feature is optional and is achieved by setting specific permissions on AIR user accounts.

Distribution Channel

Distribution channels allow for additional data around an issuance channel or partner to be captured in campaign setup and passed through our consumer API.

For example, creative or terms and conditions for an offer that can be used to display the offer on a website or app.