What is it?

Our flexible and scalable Real-Time Loyalty product enables businesses to set up, deploy and manage any customer engagement initiative that they wish, from simple stamp cards to complex, multi-tiered points schemes and everything in between.

Real-Time Loyalty Vision

“To provide the very best-in-market tools to ensure businesses can create Loyalty Programmes that are considered world-class, innovative and always delightful for their customers”

Key Capabilities

Capabilities	What is it?
Customer Wallet	All loyalty schemes are underpinned by the Eagle Eye Air Wallet functionality, enabling a single view of the customer across every touchpoint and across the entire loyalty programme and associated promotions/ rewards.
Loyalty Ledger & Tiers	Management of the scheme rules. Tracking the points ledger; every earn and burn across every channel including Tiers.
Loyalty Earn	Huge flexibility to define how customers can earn through your scheme based on your business goals and objectives (e.g. base points earn, points per spend, cashback, gamification etc.). We support +100 earn types out-of-the-box as well as the capability to create your own.
Loyalty Burn	The ability to set the rules around how your customers can spend their earned loyalty currency (e.g. redeem points as tender, charity donations, reward banks, partner exchange etc.).
Loyalty Personalisation	Provides the ability to take a standard offer construct (e.g. 100 points when you buy brand A) and personalise the pre-set values to each customer (e.g. 150 points when Customer X buys brand A, 300 points for Customer Y), giving you the greatest impact and ROI on your promotion spend.
Promotion Budget Ledger	Keep track of spend associated to CPG/supplier budgeted promotions in real-time as budgeted promotions are redeemed.
Customer Care	A simple dashboard to manage customer-related queries, facilitating goodwill where required.
Loyalty Reporting	Provides full traceability of loyalty and customer engagement performance with real-time reporting to help you optimise campaigns.

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Discount Promotions
Note: Many customers will also require discount promotions. Real-time Loyalty and Omnichannel Promotions Omnichannel Promotions can be purchased and implemented together or in phases to meet this need.