Overview

This documentation will cover the qualification and reward standards for non-points or discount related campaigns, with use cases. Most campaigns will allow qualification by location, tender type and identity type. The table below highlights specific differences between the various types of campaigns.

Bounce Back

This campaign type creates a coupon account in a customer's wallet when a basket minimum spend or a product qualification is met. One or more active campaigns can be selected as the reward.

Bounce Back - Basket Qualification

• offerType: BOUNCE_BACK
• Qualification: A minimum basket qualifying spend amount
• Reward: One or more coupon accounts
• Example: Spend $35 or more on your basket and get a coupon for $5 off your next shop

Bounce Back - Product Qualification

• offerType: BOUNCE_BACK
• Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
• Reward: One or more coupon accounts
• Example: Spend $10 or more on turkey and get the following coupons for a future use:
  • $0.50 off cranberry sauce, and
  • $1.00 off two boxes of stuffing

Zero Reward

The main use case for Zero Reward campaigns is objectives of Quest campaigns. Each Zero Reward campaign has a basket or product specific qualification but will not issue any reward to the customer.

Zero Reward - Basket Qualification

• offerType: ZERO_REWARD
• Qualification: A minimum basket qualifying spend amount
• Reward: None
• Example: Spend $75 or more on your basket as an objective for a Quest campaign

Zero Reward - Product Qualification

• offerType: ZERO_REWARD
• Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
• Reward: None
• Example: Buy 5 produce products as to complete an objective for a Quest campaign

Spend Rate Modifier

The Spend Rate Modifier campaign type will increase the value of a points redemption when a specific basket or product qualification is met. This can be used to increase or double the points spend using a tiered method, where one or more tiers are setup that increase the points spend.

Spend Rate Modifier - Basket Qualification

• offerType: POINTS_SPEND_RATE
• Qualification: A minimum basket qualifying spend amount
• Reward: Any combination of the three reward elements below can be setup in a campaign:
  • Tiered spend points redemption rate based on the number of points redeemed
  • A bonus amount of points can also be issued when the qualification is met per tier
  • Points back can also be issued upon qualification
• Example:
  • Spend £50 and redeem 10,000 points this weekend to get £20 off your shop (when consumer would usually get £10 off for redeeming 10,000 points), or
  • With a minimum of a £20 shop, for every 10,000 points redeemed (up to 50,000), get an additional 2,000 points redeemed automatically
  • Spend at least £50 and redeem 10,000 points this weekend to get 5,000 points back

Spend Rate Modifier - Product Qualification

• offerType: POINTS_SPEND_RATE
• Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
• Reward: Any combination of the three reward elements below can be setup in a campaign:
  • Tiered spend points redemption rate based on the number of points redeemed
  • A bonus amount of points can also be issued when the qualification is met per tier
  • Points back can also be issued upon qualification
• Examples:
  • When you buy £10 worth of produce and redeem 1,000 points this weekend and get £2 off your shop (when consumer would usually get £1 off for redeeming 1,000 points), or
  • For every 1,000 points redeemed (up to 5,000) on a purchase of £25 or more on steaks, get an additional 2,000 points redeemed automatically
  • Redeem 10,000 points this weekend on a basket with £15 or more of bakery products and get 5,000 points back

Stamp Card

Stamp Cards can be thought of as a hybrid between Continuity and Bounce Back offers. Within a transaction every time you meet the campaign qualification, you get a reward of a "stamp". Stamps are coupons from the campaigns selected in within the Stamp Card offer. The rewards can be set to get one per stamp, or rotating through a set number of cycles. The rotation can also be set to unlimited while the Stamp Card campaign is active.

Stamp Card - Basket Qualification

• offerType: STAMP_CARD
• Qualification: A minimum basket qualifying spend amount
• Reward:
  • One coupon account per transaction
  • Coupon accounts will cycle through the order set in the Stamp Card
  • If rotating is enabled, the cycle will restart after the last reward is given to the customer
  • The rotation can be set to non-rotating, limited rotations or unlimited
• Examples:
  • Spend $30 on your basket and get a stamp. For every $30 shop in a two-week period, get a Points Multiplier coupon (with varying reward values) to use on your next shop.

Stamp Card - Product Qualification

• offerType: STAMP_CARD
• Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
• Reward:
  • One coupon account per transaction
  • Coupon accounts will cycle through the order set in the Stamp Card
  • If rotating is enabled, the cycle will restart after the last reward is given to the customer
  • The rotation can be set to non-rotating, limited rotations or unlimited
• Examples:
  • Spend $15 on your produce and get a stamp. For the first four trips where you spend $15 on produce in a one-month period, get the following coupons (non-rotating):
    • Continuity coupon: Earn 1,000 points when you spend $100 or more in the next week
    • Points Fixed coupon: Get 500 points when you buy $50 or more in meat products this month
    • Discount Products coupon: Get $1 off your next 1L of milk

Manual

This campaign is commonly used campaign wizard for creating discount and points rewards where the reward calculation is done by the POS and not by AIR. No qualification or reward criteria is set.

• offerType: null
• Qualification: None
• Reward: None
• Example: A promotion code of FAB10 is programmed into the POS to give a blanket 10% discount. A manual campaign is created using this promotion id. A customer has a coupon for 10% discount in store. When the coupon is presented at the checkout and the operator enters the coupon code, the campaign ID is passed via API between the POS and AIR, the POS calculates the amount I am due based on my basket spend and applies the discount. AIR redeems the coupon.