Platform Summary

Eagle Eye AIR is a SaaS based digital marketing platform enabling retailers, brands and audience partners across Grocery, Hospitality and General Retail to support and process highly personalised, omnichannel promotional campaigns, loyalty and rewards schemes, subscription services and gift card programs in real-time and at scale via its digital technology.

The platform provides a number of benefits to retailers including:

• A single centralised hub for creating, policing and redeeming offers, vouchers and rewards through an established processing network and supporting APIs.
• Enhanced customer and staff user experience based on real-time processing of transactions and events.
• Reduced operational costs through the digital replacement or more efficient processing of traditional marketing mechanics based on plastic and paper.
• The ability to support both existing and new POS solutions and redemption mechanics, by simply attaching them to the Eagle Eye network.
• Support for highly personalised and targeted offers and rewards, the tracking of customer interactions, issuances and redemptions of these rewards in real-time across all channels, feeding wider CRM, CDP and other customer data analytics platforms within your business.
• Access to a network of connected issuance partners, brands and redemption partners to increase the reach and audience for your marketing programmes, gain access to brand and supplier funded promotions, and enable third party offers and rewards to be incorporated as part of a wider loyalty program.
• An extendible, highly resilient platform that meets both current marketing and IT requirements and with a scalable, future proofed technical architecture and an agile, ever evolving product roadmap, to meet future requirements and growth.
• An international platform already supporting digital marketing programmes across Europe, North America and Asia Pacific regions. Each part of the platform is designed to handle different currencies, time zones and languages;

The AIR platform is designed in a service orientated architecture enabling a high degree of flexibility and configuration for clients and their specific use cases.