What is it?

Our promotions engine enables businesses to set-up, deploy and manage any promotion type they wish, from simple mass discounts to personalised offers at scale. Promotions can be built and executed in real-time using any of our +100 pre-built offer types or our bespoke promotion builder.

Vision

“To provide the world’s most comprehensive discount promotions engine that is able to support businesses in running any combination of open, segmented and personalised promotions at scale across all channels to drive the customer behaviour they seek”

Key Capabilities

Capabilities	What is it?
Customer Wallet	Our underpinning technology provides the flexible and scalable data model that enables omnichannel personalisation. All customer data, identities and valuables (e.g. promotions, entitlements etc.) are stored in the customer’s unique wallet, delivering a real-time single customer view across every touchpoint.
Promotions Engine	The ability to create and manage all promotions via API or in our Dashboard. Promotions can be open (available to all), segmented (available to a group of customers) or targeted (personalised to a specific consumer).
Promotions Personalisation	Provides the ability to take a standard offer construct (e.g. 10% off when you buy brand A) and personalise the pre-set values to each customer (e.g. 5% off when Customer X buys brand A, 20% off for Customer Y), giving you the greatest impact and ROI on your promotion spend.
Omninchannel Issuance	Simple integration into the clients wider tech stack to allow promotions to be issued on any channel.
Real-time Redemption	Simple integration to every point-of-sale to enable the secure validation and redemption of promotions in real-time.
Customer Care	A simple dashboard to manage customer-related queries, facilitating goodwill where required.
Promotion Reporting	Provides full traceability of campaign and promotion performance with real-time reporting to help you optimise campaigns.