Overview

This documentation will cover the qualification and reward standards for campaigns that issue points as a reward, with use cases. Most campaigns will allow qualification by location, tender type and identity type. The table below highlights specific differences between the various types of campaigns.

Campaign Type	Qualification	Reward
Points Fixed	Basket or Product qualifying spend and minimum units purchased	Fixed amount of points
Basket Points Multiplier	Basket or Product qualifying spend and minimum units purchased	Multiplier on the base earn of the basket amount
Product Points Multiplier	Qualifying spend on a product list	Multiplier on the base earn of purchase amount of qualifying items
Basket Spend Points Variable	Basket qualifying spend	Variable amount of points based on basket amount
Product Spend Points Variable	Qualifying spend on a product list	Variable amount of points based on purchase amount of qualifying items
Tiered Spend for Points	Basket or Product qualifying spend and minimum units purchased	Variable amount of points based on the basket or product spend tier defined in the campaign
Continuity	Count of units purchased or Count of transactions or Spend amount	Fixed amount of points
Product Units Points Variable	Product qualifying spend and minimum units purchased	Variable amount of points based on number of units purchased
Quest	Redeem coupon accounts for qualifying campaign(s)	Fixed amount of points

Along with the reward specified above, once the campaign's qualification is met, an optional bounce back can also be awarded, issuing a coupon account to the wallet.

Points Fixed

A fixed points reward when customer spends a certain amount on their total purchase, with a spend qualification of either a basket amount or purchase amount for a specific product list.

Points Fixed - Basket Qualification

offerType: FIXED_POINTS_BASKET
Qualification: A minimum basket qualifying spend amount
Reward: A fixed amount of points
Example: Spend $30 on your basket, get 50 points

Points Fixed - Product Qualification

offerType: FIXED_POINTS_PRODUCTS
Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
Reward: A fixed amount of points
Example: Buy $5 worth of Fabulous Cookies and get 25 points

Basket Points Multiplier

A variable points reward offer based on basket spend or a spend qualification of products; if the qualification criteria for this offer is met, then the amount of points earned in a transaction will be multiplied by the reward amount entered.

Basket Points Multiplier - Basket Qualification

offerType: VARIABLE_POINTS_BASKET
Qualification: A minimum basket qualifying spend amount
Reward: A multiplier on the base earn of basket amount
Example: Get 10 times the points when you spend $60 on your basket

Basket Points Multiplier - Product Qualification

offerType: VARIABLE_POINTS_PRODUCTS
Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
Reward: A multiplier on the base earn of basket amount
Example: Get 3 times the points when you spend $20 on steak

Product Points Multiplier

A variable points reward offer based on products purchased; if the qualification criteria for this offer is met, then the amount of points earned in a transaction will be multiplied by the reward amount entered.

offerType: VARIABLE_POINTS_PRODUCTS
Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
Reward: A multiplier on the base earn of product spend amount
Example: Get 5 times the points when you spend $10 on produce

Basket Spend Points Variable

A variable points campaign where consumers earn points based on the total amount they spend in their shopping basket. The reward in this campaign is variable, meaning the number of points awarded increases with the amount spent over a specified minimum. An interval (or step) is used to determine the total points awarded.

offerType: VARIABLE_POINTS_BASKET
Qualification: The consumer must spend a certain minimum amount in their basket to qualify for points. This minimum spend is set in the campaign's qualification criteria.
Reward: Once the minimum spend is met, the points awarded are calculated based on the total basket spend. The points can increase in intervals as the basket spend increases.
Example: Get 100 points for every $25 spent on your basket. A $125 basket would reward the customer with 500 points.

Product Spend Points Variable

A variable points campaign where consumers earn points based on the amount they spend on specific products. The reward in this campaign is variable, meaning the number of points awarded increases with the amount spent over a specified minimum threshold.

offerType: VARIABLE_POINTS_PRODUCTS
Qualification: The consumer must spend a certain minimum amount on qualifying products. This minimum spend and minimum units is set in the campaign's qualification criteria.
Reward: Once the minimum spend is met, the points awarded are calculated based on the total spend on the qualifying products. The points can increase in intervals as the product spend increases.
Example: Buy 3 bags of crackers and for every $10 spent get 200 points

Tiered Spend for Points

With either the basket or a product list as the qualification, the Tiered Spend for Points allows for multiple minimum and maximum purchase qualifying amounts to be set, awarding a variable amount of points. The amount of points earned is fixed per tier level.

Tiered Spend for Points - Basket Qualification

offerType: VARIABLE_POINTS_BASKET
Qualification: A minimum basket qualifying spend amount
Reward: Once the minimum spend is met, the points awarded are calculated based on the total spend within each tier. The points increase as the consumer's spend moves into higher tiers.
Example: Spend between $25 and $49.99 and get 100 points; spend between $50 and $99.99 and get 250 points; spend between $100 and $149.99 and get 500 points; spend between $150 and $249.99 and get 1,000 points.

Tiered Spend for Points - Product Qualification

offerType: VARIABLE_POINTS_PRODUCTS
Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount. Ensure the minimum spend is the same as the minimum first tier "Spend From" value to get customers their points once the minimum spend and units is purchased.
Reward: A different fixed amount of points depending on which tier the total qualifying product spend falls within. The more the customer spends, the more points they will be rewarded.
Example: Spend between $50 and $99.99 on cosmetics and get 1,000 points; spend between $100 and $149.99 on cosmetics and get 2,000 points; spend $150 or more on cosmetics and get 5,000 points.

Continuity

For Continuity campaigns, along with setting the reward qualification of either Transactions, Spend or Units, an additional optional qualification can be set: Individual Transaction Qualification. Individual Transaction Qualification allows users to set a basket or product level qualification to determine if a transaction can be counted towards one of the qualifying Transactions, Spend or Units. For example a Continuity can have a Transaction qualification of 3 along with Individual Transaction Qualification of a minimum $20.00 basket spend. A transaction with a $15.50 basket spend would not qualify as a transaction towards the reward for this campaign.

Continuity - Transactions

offerType: CONTINUITY
Qualification: A count of transactions
Reward: A fixed amount of points
Example: Shop 3 times, spending $50 or more each time and get 1,000 points

Continuity - Spend

offerType: CONTINUITY
Qualification: A minimum basket spend amount. The spend can be made over one or multiple transactions while the coupon account is ACTIVE.
Reward: A fixed amount of points
Example: Spend $200 and get 2,500 points

Continuity - Units

offerType: CONTINUITY
Qualification: The minimum number of units to purchase to qualify for the reward
Reward: A fixed amount of points
Example: Buy 50 liters of fuel and get 1,000 points

Product Units Points Variable

This campaign type allows customers to earn points based on how many units of a particular Product or number of products that you purchase. An optional grace amount can also be enabled to help qualify the units purchased. For every x products purchased, the customer will earn y points.

offerType: VARIABLE_POINTS_PRODUCTS
Qualification: A list of products or groups of products, along with the minimum number of units to purchase and minimum spend amount
Reward: A variable amount of points calculated based on the number of units purchased. A minimum product quantity and a step variable is set in the campaign, along with a cap on the max number of products that can get the reward.
Example: Starting with a minimum of 4 bananas, for every 2 bananas purchased (up to 20 bananas), get 25 points

Quest

An offer that rewards the customer with a fixed amount of points for completing other qualifying (and targeted) campaigns. Select a minimum of one and maximum of 10 campaigns as the Objectives. The objectives can be campaigns that issue rewards (points or discounts) or no rewards, but still have qualifications to redeem. When the customer redeems the accounts for each campaign, they will get the reward.

Note: Quest campaigns cannot be an Objective for another Quest campaign.

offerType: QUEST_FIXED_POINTS
Qualification: A list of campaigns to be redeemed
Reward: A fixed amount of points
Example: Get 300 points when you redeem the objective accounts for the following campaigns:
1. Spend $25 on meat in a single
  transaction
2. Spend $10 on produce in a single
  transaction, and
3. Spend $25 on dairy in a single
  transaction