Glossary of Terms

Term	Area	Description
Account	General	An account is a container for data for a coupon, voucher, stamp card, points scheme, subscription, or continuity promotion. Includes balances and transaction history. Each account created in AIR holds details for all events associated with it, e.g., resend, re-issue, redeem etc.
Account ID	General	Each account created in AIR creates has a unique ID which can be used to retrieve that account, its transactions and balances
Account Transaction	General	An object or entity in Eagle Eye AIR that describes all actions performed against an account. For e.g. Debit, Credit, Redeem, Unredeem
Activate	Event Type	Activate a previously inactive stored value token and ready for a value to be applied.
	Reporting Activity Type	An earlier CREATE is now live and counts as liability.
	Transaction Event Type	Normally used to support plastic gift card sales and issued at the same time as a LOAD request.
Activate Account	General	A link to activate a user’s login to the dashboard, found on the dashboard login screen.
Activation Email	General	Email sent to a user to activate or re-activate their account and set or reset a password.
Active	Campaign Status	The campaign has been approved. The start date has passed, and the end date has not yet been reached. The campaign will remain in this state until the end date has been reached or it’s paused or deleted.
		The coupons from the campaign can be activated, redeemed, unredeemed, locked, unlocked, cancelled, updated, blocked, verified, expired, unexpired, reissued and resent.
Analytics	General	Eagle Eye reporting suite.
Associate	General	An "associate" relates to when a unit performs an event on behalf of another unit through the transaction portal. I.E "Ticketmaster" would be the calling unit, but the "associate" would be the theatre the token was created for "Shaftesbury Avenue". This then surfaces in the account transactions report.
AutoTopUp	Event Type	An automatic top up once a pre-set account parameter limit has been reached; usually used in prepaid debit programmes (pay as you go).
	Reporting Activity Type
	Transaction Event Type
Basket Adjudication	General	Calculating the value of any points-based coupons or base earn.
Basket Adjustment	General	Calculating the value of any discount or tender based coupons for individual products and total basket.
Basket Analysis	General	The functionality within AIR that checks the validity of the coupon, voucher, or scheme account against the contents of the basket (e.g., offer is buy 5 cans of beans and get 50 points. Basket analysis engine will take the contents of the basket and check that 5 cans of beans are present before awarding the 50 points).
Basket Data	General	The contents of the basket contained in each transaction that can be stored for retrieval later.
Basket Spend	General	The total cost of the contents in the basket minus the cost of excluded products. E.g., The offer is ‘Spend £10 and get 5,000 points’. The basket may contain £13 worth of products, but the excluded item (baby milk) is £4, hence the basket spend is £9 and the consumer doesn’t qualify for the offer (no points are awarded).
Balance	Event Type	A request to obtain the current balance on a stored value token.
	Reporting Activity Type
	Transaction Event Type
Block	Event Type	An action performed via the AIR dashboard or an API call to temporarily suspend a voucher from being used. E.g., in the case of suspected fraud.
	Reporting Activity Type
	Transaction Event Type
Blocked User	General	Count of users blocked for the unit on the manage user page. A user can be blocked by a user role that has this permission. A blocked user can be unblocked by a user role that has this permission.
BOGOF	Campaign Type	Buy one get one free, campaign type.
Bounceback	General	When the qualification of a coupon is matched a new coupon will be issued to be used in a different transaction.
Broadcast	General	The functionality to schedule the distribution of coupons via SMS, email or app, via the dashboard.
Bulk Campaign Creation	General	The ability to create multiple campaigns using a file upload – either via SFTP or via the dashboard. Used by clients who need regularly need to create hundreds or thousands of campaigns.
Bulk Order	General	Function to create a batch of tokens that can be distributed to customers
Campaign	General	A campaign is a promotion within AIR, setup via the dashboard or via API. It holds the business rules for the creation, issuance, and redemption of coupons and their usage. Rewards are given when qualification criteria are met. In business terms a client may refer to a Campaign as a promotion or an offer as well.
Campaign Expiry date	General	Date the campaign will end, and any tokens will cease to be created from the campaign.
Campaign Issuance Limit	General	Maximum number of tokens that can be created on the campaign.
Campaign Start date	General	Date the campaign will start, tokens cannot be created until the campaign has started.
Cancel	Event Type	An action performed via the AIR dashboard or an API call to cancel a token and prevent further use. E.g., in the case of a damaged card being replaced or suspected fraud.
	Reporting Activity Type
	Transaction Event Type
Child	General	A unit within a hierarchy, can be a brand/outlet etc. Were a parent company might be the corporate head office, a child may be a brand of the parent.
Company	General	A unit within AIR than can be a parent or a child.
Customer	General	The end-user interacting/engaging/purchasing with the Retailer using Eagle Eye services
Consumer	General	A consumer is a customer identity in AIR it can have a host of data stored against it, including email address, phone number, address, and can be associated to a Wallet.
Coupon	General	Account type representing a promotion such as percentage off, fixed discount or fixed price item.
Continuity	General	A campaign that allows for a set of qualification criteria to be set that must be met by the consumer over a set period. E.g., “Spend £500 in July” or “Spend over £20 on Cosmetics 5 times in July”.
Clearbalance	Event Type	This action checks the account balance then performs a debit for the amount needed to take the balance to zero in a single transaction.
	Reporting Activity Type
	Transaction Event Type
Create	Event Type	A token is created by the system, Codes are then extracted by bulk order csv or copied from a goodwill order and then issued to the customer by the client.
	Reporting Activity Type
	Transaction Event Type
Create Issue	Event Type	Voucher is created by the system and issued to the customer via email or SMS.
	Transaction Event Type
Credit	Event Type	When points are increased in a Points Account or Budget, or when a continuity account is progressed aka redeemed in business terms e.g., in a customer service context or to add a balance to a points account.
	Reporting Activity Type
	Transaction Event Type
Customer Care	General	Module within the dashboard that can be used to search for and consumers and accounts. Also known as a digital wallet
Customer Manager	General	Module within the dashboard that can be used to search for and consumers and accounts.
Dashboard	General	Dashboard is the web-based user interface enabling the setting up and the maintenance of your solution. The dashboard will provide a set of features dedicated to managing your solution.
Debit	Event Type	Funds or points have been debited from the voucher/account either by redemption in store, online or by a platform user e.g., in customer service.
	Reporting Activity Type
	Transaction Event Type
Delete	Event Type	A token/account has been deleted. This is a terminal status.
	Transaction Event Type
Deleted	Campaign Status	The campaign has been deleted; it will not show up by default in your campaigns search page but can be accessed if you filter by status of deleted. You will not be able to perform any actions on the campaign unless you ‘revert delete’. Coupons from this Campaign can be cancelled.
Department	General	A unit in the AIR dashboard, can be a parent or a child.
Discount	Reporting Activity Type	A transaction has been discounted.
	Transaction Event Type
Draft	Campaign Status	The campaign has been created and either not fully completed or validated and not submitted for approval. The campaign is fully editable.
Donate	Transaction Event Type	A transaction where points have been donated from wallet to another.
Downgrade	Event type	When a customer has not met the qualification criteria for their current tier so they are moved to a lower tier.
Edit	Event Type	A wallet has been edited
	Reporting Activity Type
	Transaction Event Type
Entitlements	General	Coupon accounts linked to a subscription account
Expired	Campaign Status	The campaign has been active, and the end date has been reached. No new coupons can be created. It can be viewed, cloned, and deleted.
		Existing coupons from this campaign can be redeemed, unredeemed, locked, unlocked, cancelled, updated, blocked, verified, expired, unexpired, reissued and resent.
Expiry	Event Type	Triggered when the expiry date / time of a token/account is reached.
	Reporting Activity Type
Events	General	In Eagle Eye, an Event can mean two things depending on the context being used: An account transaction event describes the type of action performed to an account for e.g. redeem, unredeem, credit, debit Event aka Event Notifications describe all non read-only actions performed by the AIR and can be sent to a third-party systems for reporting, analytics, building their data lake, and pop up notifications. See this page for more details
Forms	General	A custom page built by Eagle Eye that can be used across the dashboard. E.g., you may have a form contained within a campaign to facilitate third party data capture.
Budgets	General	A repository for Points that can then be distributed to Scheme members via budgeted campaigns. When an Account from a budgeted campaign is redeemed, the relevant number of points is debited from the Budget and credited to the consumer's points account.
General / Global Restrictions	General	Products that should be excluded from all campaigns (e.g., Never include alcohol or carrier bags).
Gift	Product	Stored value vouchers.
Gift Portal	General	vouchers. Also referred to as microsites.
Group	General	A unit in the AIR dashboard, can be a parent or a child.
GS1 Supplier Number	General	A four-digit number applied to barcodes to identify the supplier.
Identity	General	A unique value (e.g., email address, staff number, membership number etc.) that can be used to access a wallet.
Inactivate	Event Type	A token/account has been made inactive and can no longer be used.
	Reporting Activity Type
Inactive	Campaign Status	The campaign has been paused whilst in active state. It can be resumed at any point to go back to active state. The amount, start date, barcode and supplier cannot be edited when the campaign is inactive. No new accounts can be created but existing accounts will work as normal. Coupons from this campaign can be cancelled.
Incoming Identifier	General	A reference ID that is used to identify an outlet in an API call.
Invalidate	Event Type	Token/account is invalidated and can no longer be used. This is a terminal status.
	Reporting Activity Type	A stored value token has been reissued to the customer and the original token is invalidated.
	Transaction Event Type
Invite	General	A secure mechanism to allow for the invitation and acceptance of a defined action such as creating a relationship between two wallets
Issue	Event Type	A token has been sent to an identity.
Issuance Partner	Campaigns & Programmes	A third party authorised to issue tokens on your behalf. E.g., groupon.
Issuance Portal	General	A web portal that is designed specifically for the use of issuing tokens. Often includes a form for a customer to supply personal data, to be issued a coupon. Also referred to as a microsite.
Join	General	Ability to create a link between two wallets. Can be used to create a wallet hierarchy where points, vouchers and coupons can be shared.
Leavers	General	Count of all users that have left and their accounts have been disabled.
		A user can be moved to left status by a user role that has this permission.
		A left user account can be re-activated by a user role that has this permission.
Live	General	Is the AIR environment that is live to consumers, also called production.
LMS	General	Learning Management System. The Eagle Eye Academy learning portal where customers can take courses on our platform, earn badges and gain certification.
Load	Event Type	A value has been loaded onto a token/account for the first time – typically relating to the sale/fulfilment of a physical gift card and loyalty account types.
	Reporting Activity Type
	Transaction Event Type
Lock	Event Type	The ability to prevent an account or set of points from being used until they are either redeemed or unlocked.
	Reporting Activity Type
	Transaction Event Type
Loyalty	General	Account tracking points or stamp loyalty interactions and balances.
Merge	General	When a customer has two wallets (e.g. they have picked up two different membership cards in store) this feature allows the contents of one wallet to be deactivated, the contents moved across (with rules such as de-dupe) to the other wallet so that only one wallet is in use
Message at Till	General	The ability to print a message or promotion onto a customer’s receipt to encourage them to return.
Metadata	General	Additional data that can be stored against a Wallet or Account in the form of key-value pairs. No logic can be performed by AIR using this data
Microsite	General	White label on-demand web page which allows consumers to purchase stored value vouchers. Or a issuance or redemption portal. Also referred to as Microsites.
Move	General	Ability to move a wallet from one hierarchy to another by breaking the existing link and joining to another wallet.
Notifications	General	All actions/transactions performed by the AIR dashboard can be sent to a third-party system for reporting. E.g., create, redeem, expire etc. Also known as events.
Offer	General	An offer can contain the promotion detail such as a discount percentage or value, promo code and token format.
Open	General	In Eagle Eye terms, campaigns can have a mode of 'open' is when a loyalty consumer qualifies for an offer at the time of a transaction. In business terms this can also referred to as mass offers.
Outgoing Identifier	General	A reference ID used to identify the unit that has triggered an event in an API call.
Orders	General	Ability to create stored value tokens via the dashboard and issue to a specific consumer.
Outlet	General	A unit in the AIR dashboard, can be a parent or a child.
Parent	General	A unit within a hierarchy, can be a brand/outlet etc. Were a parent company might be the corporate head office, a child may be a brand of the parent.
Pending	Campaign Status	The campaign has been submitted for approval but has not yet been approved. This campaign is fully editable. All pending campaigns are shown on the campaign approvals page.
Perish	Event Type	Perish is used when a maximum redemption limit is set on a stored value token. When the consumer performs the last available debit reaching this limit any remaining balances are drained/ or "perished" with this event.
	Reporting Activity Type
Permissions	General	Level of access to the dashboard, assigned to a user role by Eagle Eye.
Personalised Offer Overrides	General	Used to create promotions that are tailored to a specific consumer. Certain fields from a campaign can be changed in an instance of the coupon account to allow for personalisation. E.g., the campaign is “Spend £10 and get 500 points”. Bob gets “Spend £5 and get 500 points” and Sue gets “Spend £10 and get 1,000 points”.
Plans	General	Subscriptions that can include value added services, e.g., free delivery or free coffee.
Plastic Programme	Stored value	A commonly used wizard for specifying the business rules surrounding a physical gift voucher produced by a fulfilment house and delivered to the customer by post.
Points	General	A unit assigned to a scheme to count the loyalty balance.
Points Account	General	A type of account that represents a points scheme for an individual consumer. A points account exists in a consumer's wallet that holds information about a consumer's points balance for e.g. current balance, locked amount of points, points earned in a lifetime, points spent in a lifetime.
Points Scheme	General	Points schemes allow for the creation and maintenance of points-based loyalty schemes. The scheme dictates the base earn rate (e.g., get 1 point for every £1 spent) and the spend rate (e.g., each point is worth 1 penny).
Points Spend Modifier	General	Campaign that allows for the points spend rate to be overridden with a more favourable rate if the consumer meets certain qualification criteria.
POS Connect	APIs	A set of APIs specifically designed for POS connections.
Products	General	A file of SKUs related to the supplier that are ingested into the AIR platform for use with campaigns and basket analysis.
Product Picker	General	Function that allows a user to select what products the campaign relates to.
Production	General	The AIR environment that is live to consumers,
Programme	General	Used to create digital or plastic gift card and other stored value initiatives.
Promote	Product	Digital coupons which are validated and redeemed securely in real-time via multiple channels including online, mobile, self-checkout and Point of Sale (PoS).
Promotion ID	General	Set in the Create Offer section and is passed to the till as part of the redemption process. The till uses the Promotion ID to identify the offer and how to redeem the account.
Pending Points	General	The ability to place points that have been earned into a “holding” state for a set period of time until they are released and can be used. This is often used to allow for the returns period so that any points earned on an item cannot be used until the returns period for that item has passed
Locked Points	General	The ability to assign a number of points against a transaction where they will be spent once the transaction is complete. The lock prevents those points from being spent elsewhere unless they are released.
Usable Points	General	The total number of points available to be spent/burned
Lifetime Points	General	The total number of points that have been earned through the entire length of the customer’s membership to a points scheme
Points Expiry	General	The ability to set a period after earning where points are cleared e.g. points will expire 1 year after being earned
Qualifier	General	A condition or a rule that needs to be met for the basket to qualify for a promotion or reward.
Ready	Campaign Status	The campaign has been approved and the start date has not yet been reached. Once it has been reached the status will automatically change to ‘Active’. The campaign is fully editable at this stage. The coupons from the campaign can be cancelled.
Recommendation	General	A personalised suggestion of which promotions should be displayed to a particular customer. The customer must then accept the recommendation for it to be placed in their wallet for later use
Redeem	Reporting Activity Type	In Eagle Eye terms, REDEEM is an account transaction that describes an action against an account or token when it's applied towards a transaction. An account, for e.g. Type = ECOUPON, can be redeemed one or more times, depending on usage settings in a campaign. A campaign can be set up to have single or multi use coupons with or without limits. When usage limit is reached, the status of a coupon account changes from ACTIVE to USED.
	Transaction Event Type
Redemption	General	A token is fully or partly used to receive a discount on their purchase.
Redemption Partner	Campaigns & Programmes	A third party authorised to redeem tokens on your behalf. e.g., you are issuing codes as a drink’s supplier, but you want those codes to be redeemed in a pub chain. The pub chain would be a redemption partner. They can also be a unit within your hierarchy.
Redemption Portal	General	A web portal that is designed specifically for the use of redeeming tokens. More commonly used by clients without a POS integration.
Refund	Event Type	The ability to account for a refund transaction and its implications on any coupons, vouchers or reward schemes that were involved in the original transaction (e.g., consumer bought 2 chairs and earned 50 points per chair. Later returns 1 chair resulting in 50 points being debited from their points account).
	Reporting Activity Type
	Transaction Event Type
Reissue	Event Type	A request to re-issue a previously issued token to a different email address or mobile number than originally provided.
	Reporting Activity Type
	Transaction Event Type
Rejected	Campaign Status	The campaign has been submitted for approval and has been rejected by the approver. A campaign in this state can be fully edited and submitted for re-approval. It can be edited but will not go active if the start date is passed.
Resend	Event Type	A request to re-send a previously issued token to the same email address or mobile number as originally provided.
	Reporting Activity Type
	Transaction Event Type
Returns	General	The ability to account for a return transaction and its implications on any coupons, vouchers or reward schemes that were involved in the original transaction (e.g., consumer bought 2 chairs and earned 50 points per chair. Later returns 1 chair resulting in 50 points being debited from their points account).
Reward	General	Digital or physical loyalty schemes, stamp cards, points programmes, cashback schemes as well as reward exchanges.
Reward Bank	General	A collection of campaigns that a consumer can select in exchange for points.
Role	General	Determines the level of access give to the AIR dashboard. Roles are created and have permissions assigned to them by Eagle Eye.
Sandbox	General	The AIR environment that is used for testing, also known as UAT
Scheme	General	Holds business rules for loyalty account generation and usage
Settle	Transaction Event Type	Commonly referred to as Wallet Settle, this allows the calling application to record in AIR a consumer transaction, by recording all account's operations (like coupon redemption, stored value credit/debit amount, loyalty points earn/spend or stamp received).
SKU	Campaigns	A Stock Keeping Unit is a unique identifier for an item sold by a retailer. Retailers create their own. SKUs work to differentiate products from each other by classifying them by make, model, type, colour, size. SKUs can be used with our product pickers in campaigns. Also see UPC.
		SKUs will generally have a combination of letters and numbers and are unique to the company, while UPCs are strictly numeric and are unique to the product.
Social & Behavioural Actions	Triggers	Behavioural actions are a type of campaign that allow you to configure a trigger that will associate a reward to an action the customer performs. E.g., 100 points added to your loyalty account for liking a post on social media or 200 points for sharing personal data.
Split	General	Where wallets can be joined to create a relationship of a given type. When this relationship is no longer needed, it can be broken using the Split functionality.
Staff Rewards	Product	A tailored staff reward scheme run either with or without the white label app.
Stamp	General	A unit of measure for a stamp card to track eligible transactions. When a stamp card is redeemed or progressed aka redeemed in business terms.
	Transaction Event Type
Stamp Card Scheme	General	Enable the creation and maintenance of digital stamp card loyalty schemes.
Stolen	Event Type	An action performed via the AIR dashboard or an API call to prevent a token from being used in the case where token is reported stolen.
	Reporting Activity Type
	Transaction Event Type
Stopped	Campaign Status	Accounts cannot be created or redeemed, the status cannot be reverted. Coupons from this campaign can be cancelled.
Stored Value	General	Money related accounts – vouchers, debit accounts, plastic cards.
Subscribe	Product	Subscription plans, e.g., subscribe and get free delivery or free products.
Subscription	General	An account linking to multiple coupon accounts - Also known as entitlements.
Suspended	Campaign Status	If a campaign has been suspended, it can no longer issue any new coupons but it can be re-activated at anytime.
		Existing coupons from this campaign can be redeemed, cancelled, reissued and resent.
Suspend_Inactive	Reporting Activity Type	Apply a suspension to a wallet and make the status inactive.
Supplier	General	A unit in the AIR dashboard, can be a parent or a child.
Tags	General	A label that can be applied to campaigns, units, users etc. to facilitate grouping and reporting,
Targeted	General	In Eagle Eye terms, campaigns can have a mode of 'targeted' is when a loyalty consumer is given a personalized coupon account in their wallet to use towards a transaction ahead of time in their wallet.
Templates	General	Email or SMS templates used for the issuance of coupons and vouchers.
Tier	General	Levels within a loyalty scheme that entitle the member to specific benefits.
Tier balance	General	A separate balance that keeps track of progress towards tier qualification. This can be different to current or lifetime balance.
Tier benefits	General	The benefits a customer is entitled to if they are enrolled into a tier
Tier qualification	General	The criteria that a consumer must meet in order to be enrolled into a given tier
Tier renewal	General	When a customer has reached the qualification criteria of their current tier, and their tier membership is renewed for another period.
Tier review period	General	The current timeframe used to evaluate consumer’s tier eligibility.
Token	General	The unique code used to identify a coupon or voucher. This is generated by AIR when an account is created using the format specified (see Token Format).
Token Format	General	Token Format defines the type of digits or characters in the token (e.g., ####AAAA, ###AAA###).
Token Prefix	General	Fixed digits or characters as the start of a token that set is in the token format configuration.
Token Suffix	General	Fixed digits or characters as the end of a token that are set in the token format configuration.
Topup	Event Type	An API request, typically from POS, to add funds to an existing stored value token as part of a top-up transaction.
	Reporting Activity Type
	Transaction Event Type
Transaction	General	An event that occurred against a wallet or account.
Transfer	Event Type	Transfer of money or points from one account to another.
	Reporting Activity Type
	Transaction Event Type
Transfer In	Event Type	This transaction shows that a balance has been transferred into the account. There should be a corresponding TRANSFER transaction in the account the balance was transferred from.
	Reporting Activity Type
Trigger	General	An umbrella term to house features like Social and behavioural actions and marketing in the moment campaign types. Part of the API request when saying a customer has completed an action. The trigger holds a reference which is used to lookup the action in the database.
UAT	General	The AIR environment that is used for testing, also known as Sandbox.
Unblock	Event Type	A block has been lifted from the token.
	Reporting Activity Type	Reverses a previously issued BLOCK token request and makes the voucher available for use.
	Transaction Event Type
Unexpire	Event Type	A token that has been changed from EXPIRED to ACTIVE by the system. Previously expired token validity dates have been extended.
	Reporting Activity Type
Unit	General	Units represent an entity belonging to a client.
		There are five Unit Types: Company, Outlet: typically, a store belonging to a company, Group, Supplier and Department
		Units have hierarchy and can be children or partners of other units.
		Units can have many settings applied that impact the way a company and its children interact with the platform.
Unlock	Event Type	Request (usually made by the POS) to release a token that has been locked at the start of a redemption transaction, but the transaction had not completed after a pre-defined period.
	Reporting Activity Type
	Transaction Event Type
Unperish	Event Type	Unperished occurs if the final redemption is reversed. The perish is undone and balance restored.
	Reporting Activity Type
Unredeem/Unredeemed	Event Type	This is the reverse of 'Redeem' in Eagle Eye terms. Token or coupon accounts that were previously redeemed can be unredeemed and made available to be used again. This means that if the status of an account was USED, it may become ACTIVE and available to be used again depending on campaign rules and the valid to and from dates of the account.
	Reporting Activity Type
	Transaction Event Type
Unsuspend_Active	Reporting Activity Type	Remove a suspension and return the wallet status to active.
Update	Event Type	All updated tokens (any accounts that have had their status changed).
	Transaction event type	E.g., a Token/accounts valid from/to.
	Reporting Activity Type
Update Passphrase	Event Type	Records that the voucher PIN has been updated.
	Reporting Activity Type
Upgrade	Event type	When a customer has met the qualification criteria for a higher tier and can therefore be moved into the higher tier.
UPC	Campaigns	The Universal Product Code is unique to a product wherever it is sold, remaining a constant throughout the product’s shelf life. Since an SKU is unique to the company, the same product would have different SKUs if sold by different companies, but they would have the same UPC. UPCs are 12 digits, numeric only. These are used with our product pickers in V2 campaigns.
User	General	Email address assigned to a role in the AIR dashboard that contains access permissions
Verify	Event Type	A token verified as a valid by the POS.
	Reporting Activity Type
	Transaction Event Type
Verify Redeem	Event Type	A token has been verified and redeemed by the POS.
	Reporting Activity Type
	Transaction Event Type
Void	Event Type	A void allows for a specific transaction to be reversed. E.g., if a credit transaction was applied incorrectly, it should be voided rather than performing a debit of the same amount. This ensures accurate reporting.
	Reporting Activity Type
	Transaction Event Type
Voucher	General	A token that holds a monetary value and is treated like cash.
Voucher Programme	Stored value	A commonly used wizard for specifying the business rules surrounding an eGift voucher distributed via email, SMS or in app.
Wallet	General	A wallet is a digital container that can hold accounts, identities, consumer data and/or transaction history. A wallet can have a type such as consumer or household.
Wallet Config	General	The rules that govern how wallets within a customer implementation should work.
Wallet Events	General	Notifications generated following wallet activity.
Wallet Relationships	General	Way to join wallets to create hierarchies - e.g., parent/child.
Wallet State	General	Configurable condition of a Wallet – e.g., REGISTERED, DORMANT.
Wallet Status	General	Productised condition of a wallet – e.g., ACTIVE, DELETED.
Wallet Transaction	General	An object or entity in Eagle Eye that represents a loyalty transaction that takes place against a wallet for e.g. purchase, return. It holds information such as accounts redeemed, points awarded, date/time of transaction, basket items, location and banner where transaction took place, identity that was used for the transaction and reference.
Wallet Type	General	Configurable wallet category. Rules can be set per type.
White Label Apps	General	Apps built by Eagle Eye that can be fully customised to your requirements.